A Just Listed campaign run through MVP's own Ads Manager, putting the new listing in front of local buyers across O'Connor and getting them onto the listing page itself.
A Just Listed campaign has one job: get the property in front of buyers in the right suburb and get them onto the listing itself. On $49.93 in spend, this one sent 433 buyers straight through to the listing page, with the highest click-to-view conversion of any MVP campaign this period.
531 link clicks landed at an 11.31% link CTR and 9¢ a click, and 433 of those clicks, 82%, carried all the way through to a landing page view. That's the tightest click-to-view rate of MVP's campaigns this period, and it came on a frequency of just 1.47, well under our 3.5 ceiling, so there was room to spend more without wearing the audience out.
Everyone this campaign put in front of the listing now sits in MVP's Meta engagement pool for O'Connor, ready for retargeting on the next listing in the area.
This Just Listed campaign ran to a geo-targeted audience across Facebook and Instagram under Meta's Housing Special Ad Category rules. The figures below are reported straight from the Ads Manager export.
| Metric | Result | Benchmark | Read |
|---|---|---|---|
| People reached | 3,200 | Local buyer coverage | On target |
| Impressions | 4,694 | – | No benchmark |
| Frequency | 1.47 | <3.5 | Healthy |
| Link clicks | 531 | – | No benchmark |
| Link click-through rate | 11.31% | – | Strong |
| Cost per click (link) | $0.09 | $0.50 – $1.50 | Well below benchmark |
| Cost per click (all) | $0.07 | $0.50 – $1.50 | Well below benchmark |
| Landing page views | 433 | – | Strong (82% of link clicks) |
| Cost per landing page view | $0.12 | – | Strong |
| Cost per lead | N/A | N/A for Just Listed | Not applicable |
531 link clicks converted through to 433 landing page views, an 82% click-to-view rate. That's a tighter gap than we'd normally expect between Meta's click tracking and a listing platform's analytics, and the strongest conversion rate of MVP's campaigns this period.
The campaign targeted local buyers in and around O'Connor, with the geography, copy and creative doing the audience selection under Meta's Housing Special Ad Category rules.
Targeted to buyers in and around the listing suburb. For a Just Listed campaign, tight local geography keeps the ad in front of the most relevant buyer pool.
Run under Meta's Housing rules, so no interest targeting. The geography, copy and creative do the audience selection.
Every person reached and every click builds MVP Real Estate's warm engagement audience for future retargeting and subsequent campaigns in this area.
Frequency held at just 1.47 (4,694 impressions divided by 3,200 reach), comfortably under our 3.5 ceiling and lower than most of MVP's other listings this period. There's plenty of headroom here to extend the run or lift the budget without over-exposing the audience.
$49.93 in spend, 3,200 people reached, 531 link clicks and 433 landing page views. Here's what this run proved, and the one clear next move.